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Networking for RSNA Attendees

The RSNA (Radiological Society of North America) is holding its annual tradeshow in Chicago from November 27-December 2, 2011. It’s exciting, fun, educational – and its size can be completely overwhelming! Here are some helpful tips on networking while you’re there.

Understand the Purpose of Networking

You are there to get to know people and build relationships. RSNA is a great place to exchange ideas, ask for advice, and look into new products. In order for this time to be fruitful, you need to determine your goals for the show and go over them with your team. Decide how you can measure your success in meeting those goals.

Preparing for RSNA

Organize and communicate your plan of attack. Multiple attendees from your organization should split up to visit different sections, attend different seminars, and cover more ground. You see your co-workers every day; this is the time for everyone to make new connections and that can be difficult if you travel in a pack. Decide who you absolutely must see and who you just want to see while there. Then assign each person a section or event to cover. You can share information throughout the day and after the show.

Must Haves:

  • Business cards – a lot of them, you should be handing them out like candy
  • Comfortable shoes and clothing
  • Something to take notes with or develop a form to use
  • Camera, if allowed
  • Breath mints (remember, you will be talking all day long)

At RSNA

Remember the 80/20 rule: listen 80% of the time and only talk 20%. Don’t be afraid to introduce yourself or ask for referrals and direction. Exchange business cards with everyone you speak to – you never know when a new contact might come in handy. Get to know people. Ask them questions about their business and tell them about yours. Try to determine mutually beneficial ways to help each other.  You can make introductions and referrals increasing the likelihood you will be remembered after the show. Don’t feel like you have to take every brochure offered to you. Only take information that meets your goals. Anyone who has tried to cram 100 product brochures into their suitcase before flying home knows this is good advice! Plus you can ask for materials to be sent back to your office rather than carry them around all day. Of course, don’t forget to stop by and visit ONRAD in booth #5502. Learn about RadRemote, our innovative new technology that lets physicians talk with our teleradiologists face-to-face. Learn more about our teleradiology services and RSNA booth.

After RSNA

Organize your notes on the flight home. Follow-up within two weeks. Even better, send a few follow up emails out each night – it lets people know you’re on top of things and you’ll have less to do when you get back to the office. If you are blogging about the show, be sure to send a link to any exhibitors you feature. They’ll appreciate the shout-out and may be open to a deal. Then check to see if you made your goals. This will help you to plan for RSNA 2012!

References and other helpful networking resources:

http://www.ehow.com/how_2064204_network-trade-show-vendors.html http://www.helium.com/items/1405881-how-to-network-at-a-tradeshow http://www.businessknowhow.com/manage/attendts.htm http://www.thetradeshowcoach.com http://www.craftmba.com/2010/05/27/guest-post-8-tips-for-attending-a-trade-show/ http://managementsecrets.masteryoursuccess.com/attending-a-trade-show-five-p%e2%80%99s-for-managing-and-maximizing-your-participation/ http://www.pasadena-chamber.org/blog/2011/07/08/ten-tips-for-attending-a-trade-show/ http://retail.about.com/od/merchandisingbuying/a/trade_show_tips.htm http://www.wikihow.com/Network-at-a-Trade-Show www.tsnn.com/news-blogs/ditch-your-co-workers-conference

Kyle Henneberry, M.D.

Associate Chief Medical Officer
Dr. Kyle Henneberry is a radiologist, health-tech innovator and one of the founders and principals of Direct Radiology. A native of Spokane, Washington, he graduated with honors in Biomedical Engineering from Northwestern University, received his medical degree from Case Western Reserve University in Cleveland, Ohio, and completed radiology residency at the University of Colorado. Dr. Henneberry has United States, Europe, Australia, and New Zealand.

Jerry Lee

Chief Technology Officer

Jerry Lee has over 25 years of experience in healthcare IT. and has been with ONRAD since 2013. As the CTO, he is responsible for developing the organization’s technology strategy including IT infrastructure, application development, data analytics, cybersecurity and overall risk management. Lee’s focus is on strategic road mapping, leveraging emerging technologies and business intelligence to automate, streamline and optimize business processes. He previously worked as a senior healthcare IT consultant, where he implemented best practices, policies & procedures, and risk mitigation strategies for a variety of clients. He also previously worked as the Business Intelligence and Analytics Project Manager for a leading healthcare SaaS organization. He graduated with a B.S. from the University of California, Irvine.

Leandra Hutchinson

President, Direct Radiology

Leandra Hutchinson joined ONRAD alongside the acquisition of Direct Radiology in December 2024. Hutchison has broad experience in the healthcare industry, spending her career in healthcare technology and innovation. Prior to joining Direct Radiology in 2019, Leandra was the co-founder and Vice President of Operations of a health-tech company specializing in radiology analytics and healthcare asset management. Previously, Leandra worked in marketing, strategy, and operations roles for more than 10 years at a $7B integrated delivery system of hospitals and medical centers with more than 900 employed physicians. Hutchison earned her Bachelor’s degree from Kent State University and graduate certificate in health care policy and administration and MBA from the University of Toledo.

Ron Jackson

President, AllRads

Ron Jackson serves as President of AllRads at ONRAD, bringing over 30 years of comprehensive healthcare leadership across the provider, payer, and technology landscape. With deep expertise in radiology, he has spent more than 25 years in revenue cycle management, operations, finance, and practice management roles at leading organizations including HBOC, Per-Se Technologies, McKesson, and Zotec Partners. At ONRAD, Jackson leads day-to-day operations and strategic execution of AllRads, drawing on his cross-functional experience to drive efficiency, scalability, and growth. His 360-degree perspective of the healthcare ecosystem uniquely positions him to align organizational strategy with market dynamics in teleradiology and imaging services.

Alix Vincent, M.D.

Chief Medical Officer

Dr. Alix Vincent was one of the founding physicians at ONRAD. With over 26 years of radiology leadership experience, Dr. Vincent oversees medical staff activities, including patient safety, quality, and risk management initiatives. He manages ONRAD’s Regional Medical Directors, evaluates staff physicians, and drives clinical improvements to enhance physician alignment within the organization. Additionally, Dr. Vincent leads medical operations and played a key role in developing the company’s PACS and RIS Network capabilities. He previously served as Chief Radiologist and Chairman of the Radiology Department at Riverside Regional Medical Center. Dr. Vincent holds an M.D. in Radiology from Loma Linda University.

Lyn Mize

Chief Financial Officer

Lyn Mize serves as Chief Financial Officer at ONRAD, a role she has held since June 2022. With over two decades of experience in financial leadership, Mize has held CFO positions at various healthcare organizations, including Sunset Media Entertainment and Oncology Convergence, Inc. She also served as Vice President of Accounting at Health Choice and System Director of Accounting at Scottsdale Healthcare. Mize has a strong background in financial management, having worked with Banner Health and Greeley Medical Clinic, where she provided financial leadership for multi-specialty clinics and physician networks. Mize holds extensive expertise in driving financial performance and strategic growth across the healthcare sector and has a B.S. from DeVry University and a Masters from Grand Canyon University.

Dave Engert

President & CEO

Dave Engert started at Onrad as President and CEO in 2017. Engert is a seasoned healthcare executive with over 35 years of experience and a proven track record of leading and transforming healthcare technology organizations to drive growth and improve operational and financial performance. He previously served as President and CEO of Nighthawk Radiology, the largest teleradiology provider, and led its successful sale to vRad. Engert also held the role of President and CEO of Quality Care Solutions (QCSI), a leading provider of health insurance software, which was sold to Trizetto. Additionally, he has held leadership roles at McKesson, HBOC, and other notable companies and invested in several healthcare technology ventures. Engert holds a B.S. in Industrial Engineering from Louisiana State University.