Are You and Order-Taker or Radiologist

DiagnosticImaging | It is one of the greatest frustrations for many of us. Radiologists have extensive general medical training and multi-disciplinary experience. We are uniquely positioned to help make decisions about utilization of radiologic services. Many of us do so daily when clinicians call to ask about studies. but numerous studies are performed without radiologist input. How many times have you read a study while you were thinking, “unless I’m missing something, this was not worth scanning”.

Personally, I believe radiologists are in a unique position to enter into the fray on healthcare spending and utilization. We should be doing so aggressively at the highest levels of policy. Is it possible we don’t because over-use doesn’t hurt our business in a tangible way?  In the end, day to day, we need to be true to our calling and to ourselves. That is, we need to help make local policy and everyday decisions.

So what are the obstructions to accomplishing this? Here are a few of the concerns I’ve heard.

– “I can’t change anything about this.” Like most things, you can act locally to impact globally. If you make some headway in utilization at your institution, you have improved the situation overall.

– “I only find out afterward that the wrong study was ordered.” So, be pro-active. For outpatients, you can review the schedule and orders each day. You’ll improve the care of your patients, avoid frustrations and short cut problems down the road.

– “I don’t know enough to discuss the right study.” While there may be situations that is true, it is rarely a blanket statement. Act where you have expertise. When possible, rely on your colleagues. Overall create a culture that embraces shared opinions and consensus about appropriateness.

– “It may hurt our business.” Possibly. But that is short term and personal thinking. It may be true, but added care and attention to your patients studies will likely result in more overall referrals when referring MDs see your interest in their patients’ care. Moreover, we need to deliver the right care, as most of us try to do, not the most care.

– “This will make clinicians irritated.” From time to time, I have had that happen. most physicians don’t mind your guidance. When they do, there are a few things that can make this less impactful. First, make sure you are readily available if the techs or you are calling to ask about an order. Second be patient and listen to the concerns offered. Many times there is more to the story than you get from the order. That is good and can help guide the type of study done, or the interpretation. The toughest part of this is the situation where there is a demand for something you realize is wasteful. in those situations, you must strike a careful balance between respectful disagreement between professionals, versus harm to the patient.

– “If I offer a different opinion, I’m taking a risk.” It is only a risk if you are doing something that is not medically justified, and based on sound medical reason. So make sure your recommendations are. Don’t state opinion as fact. When consensus recommendations are available, be aware of them and use them.

– “It takes too much time.” Yes, this can occupy some time. That does not obviate the need to do the right thing however.

– “The hospital may not like it.” There are several reasons that are offered as to why your hospital might question your efforts. As with most hospital interactions, the solution is communication. It is a rare hospital administrator who will quibble with you when you offer a cogent plan to improve quality of care. so have a plan, and bring it to them. Show them your interest is in improving quality, not obstructing studies being done. They’ll embrace your efforts.

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Kyle Henneberry, M.D.

Associate Chief Medical Officer
Dr. Kyle Henneberry is a radiologist, health-tech innovator and one of the founders and principals of Direct Radiology. A native of Spokane, Washington, he graduated with honors in Biomedical Engineering from Northwestern University, received his medical degree from Case Western Reserve University in Cleveland, Ohio, and completed radiology residency at the University of Colorado. Dr. Henneberry has United States, Europe, Australia, and New Zealand.

Jerry Lee

Chief Technology Officer

Jerry Lee has over 25 years of experience in healthcare IT. and has been with ONRAD since 2013. As the CTO, he is responsible for developing the organization’s technology strategy including IT infrastructure, application development, data analytics, cybersecurity and overall risk management. Lee’s focus is on strategic road mapping, leveraging emerging technologies and business intelligence to automate, streamline and optimize business processes. He previously worked as a senior healthcare IT consultant, where he implemented best practices, policies & procedures, and risk mitigation strategies for a variety of clients. He also previously worked as the Business Intelligence and Analytics Project Manager for a leading healthcare SaaS organization. He graduated with a B.S. from the University of California, Irvine.

Leandra Hutchinson

President, Direct Radiology

Leandra Hutchinson joined ONRAD alongside the acquisition of Direct Radiology in December 2024. Hutchison has broad experience in the healthcare industry, spending her career in healthcare technology and innovation. Prior to joining Direct Radiology in 2019, Leandra was the co-founder and Vice President of Operations of a health-tech company specializing in radiology analytics and healthcare asset management. Previously, Leandra worked in marketing, strategy, and operations roles for more than 10 years at a $7B integrated delivery system of hospitals and medical centers with more than 900 employed physicians. Hutchison earned her Bachelor’s degree from Kent State University and graduate certificate in health care policy and administration and MBA from the University of Toledo.

Ron Jackson

President, AllRads

Ron Jackson serves as President of AllRads at ONRAD, bringing over 30 years of comprehensive healthcare leadership across the provider, payer, and technology landscape. With deep expertise in radiology, he has spent more than 25 years in revenue cycle management, operations, finance, and practice management roles at leading organizations including HBOC, Per-Se Technologies, McKesson, and Zotec Partners. At ONRAD, Jackson leads day-to-day operations and strategic execution of AllRads, drawing on his cross-functional experience to drive efficiency, scalability, and growth. His 360-degree perspective of the healthcare ecosystem uniquely positions him to align organizational strategy with market dynamics in teleradiology and imaging services.

Alix Vincent, M.D.

Chief Medical Officer

Dr. Alix Vincent was one of the founding physicians at ONRAD. With over 26 years of radiology leadership experience, Dr. Vincent oversees medical staff activities, including patient safety, quality, and risk management initiatives. He manages ONRAD’s Regional Medical Directors, evaluates staff physicians, and drives clinical improvements to enhance physician alignment within the organization. Additionally, Dr. Vincent leads medical operations and played a key role in developing the company’s PACS and RIS Network capabilities. He previously served as Chief Radiologist and Chairman of the Radiology Department at Riverside Regional Medical Center. Dr. Vincent holds an M.D. in Radiology from Loma Linda University.

Lyn Mize

Chief Financial Officer

Lyn Mize serves as Chief Financial Officer at ONRAD, a role she has held since June 2022. With over two decades of experience in financial leadership, Mize has held CFO positions at various healthcare organizations, including Sunset Media Entertainment and Oncology Convergence, Inc. She also served as Vice President of Accounting at Health Choice and System Director of Accounting at Scottsdale Healthcare. Mize has a strong background in financial management, having worked with Banner Health and Greeley Medical Clinic, where she provided financial leadership for multi-specialty clinics and physician networks. Mize holds extensive expertise in driving financial performance and strategic growth across the healthcare sector and has a B.S. from DeVry University and a Masters from Grand Canyon University.

Dave Engert

President & CEO

Dave Engert started at Onrad as President and CEO in 2017. Engert is a seasoned healthcare executive with over 35 years of experience and a proven track record of leading and transforming healthcare technology organizations to drive growth and improve operational and financial performance. He previously served as President and CEO of Nighthawk Radiology, the largest teleradiology provider, and led its successful sale to vRad. Engert also held the role of President and CEO of Quality Care Solutions (QCSI), a leading provider of health insurance software, which was sold to Trizetto. Additionally, he has held leadership roles at McKesson, HBOC, and other notable companies and invested in several healthcare technology ventures. Engert holds a B.S. in Industrial Engineering from Louisiana State University.